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Free trade across Africa

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Distribution and logistics at Morrisons

case study

Selling phones in African markets

Phil Waterhouse looks at how major players in African mobile phone markets, such as MTN and KaiOS, make products that suit their customers’ needs

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ globalisation

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Previous

Free trade across Africa

Next

Distribution and logistics at Morrisons

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