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case study

Luxury brands

Phil Waterhouse looks at luxury brands in terms of price and income elasticity, diversification, and the Boston matrix

Advertising for Armani brands in Milan

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ marketing mix and branding

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Ten things you need to know about objectives

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