Facebook was started while Mark Zuckerberg was studying at Harvard University in 2004. The growth of the company has been overseen throughout by Zuckerberg, and it is impressive that he has managed to maintain control and grow the business into the global behemoth that it has become.
However, the company is presenting him with some considerable challenges as it enters its 17th year of operations. The ‘difficult teenager’ analogy is apt, as the company has lost its way with this target audience. Only 51% of teenagers in the USA use the social media site, down from over 70% 4 years ago, as the teenage market migrates to Snapchat, YouTube and Instagram in particular. The social media giant has become uncool with the kids. This is an issue that it is trying to address, but recently it has been hit with an even bigger problem that teenagers can sympathise with: privacy.
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