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The matrix

Mittlestand

Phil Waterhouse examines the advantages held by medium-sized businesses

The Bloomberg building, London

In BUSINESS REVIEW, Vol. 25, No. 3, pp. 29–33 I looked at the various benefits to firms of being small or large, and how different sizes are suitable for different industries or market sectors. So what about firms that are in the middle — the companies that employ more than 250 people, but less than 500. Are these significant? And if so, why?

If you were to ask this question in southern Germany, you would be overwhelmed by the response. It is from here that the word ‘Mittlestand’ originates. For these companies, their location and size are both factors in the success of the ‘mediumsized family run company’. The German economic model is based on having a relatively large number of medium-sized firms doing well within their area of specialism, rather than relying on truly global organisations.

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