Figure 1 The top five smartphone brands in the world
Source: Gartner
1 Global sales of smartphones in the second quarter of 2015 were 330,312,900. In the second quarter of 2018 they were 374,330,600. Calculate Apple’s market share in 2015 and again in 2018. Do your answers call into question Apple’s strategy of ever-higher-priced top-of-the-range phones?
2 India is believed to be the fastest-growing smartphone market in the world. How should Apple view the data in Figure 2?
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