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Thomas Cook: SWOT analysis

case study

Amazon stakeholder mapping

Phil Waterhouse explores an important topic in the context of one of the biggest companies in the world

In any business course, you need to understand the importance of different stakeholders and how they are impacted by the decisions and strategy of a firm. This area is frequently examined, as it allows candidates to not only analyse the impact on different stakeholder groups, but also evaluate whether these actions are correct, and put forward justified opinions as to why they are or aren’t.

The main stakeholder groups are:

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Previous

Price, Porter and production

Next

Thomas Cook: SWOT analysis

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