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Accounts, airlines and exam success

Phil Waterhouse shows how an understanding of accounts and external influences can lead to more marks in your business exams

One of my students recently showed me the Flightradar24 app. Seeing how many aircraft are in the air at once really makes you appreciate why the role of air traffic controller has a reputation for being one of the most stressful jobs of all. At any one time, there are over 500,000 people airborne and in a 24-hour period millions of people will take a flight on one of the 200,000 scheduled services.

Michael Porter identified aviation as a business area with a relatively low level of profitability. Given the competitive nature of the airline industry, in terms of the five forces, it has few aspects working in its favour. However, it is of huge importance to A-level business, as it provides a rich source of information that examiners can use to create exam questions and you can use to flesh out your exam answers.

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