Purple Bricks has caused genuine disruption in the real estate market
As students of modern-day business, we are constantly being told that disruption is everywhere. The traditional processes of industry are falling away and news stories abound with warnings that robots are about to take our jobs. But are they? What does ‘disruption’ really mean?
In a recent article in the HARVARD BUSINESS REVIEW, Clayton M. Christensen — the man who coined the term disruption — was forced to readdress his original concept, which he argues is being constantly misused. According to Christensen:
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