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The art of disruption

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Big is best?

Small is beautiful?

Phil Waterhouse shows how the use of small, local businesses as examples can improve your exam answers

E .F. Schumacher wrote a seminal book about the benefits of being small and not aiming for growth (Small Is Beautiful: A Study of Economics As If People Mattered) and it provides lessons that many A-level business students and teachers can learn from. In the pages of BUSINESS REVIEW we tend to feature large, global, transnational businesses, as these are the companies that readers tend to associate with and understand. However, there is an important lesson to learn from the smaller business entity, for both success in your exams and life in general.

A story I share with my students is the tale of the fisherman who goes out to catch fish for 2 hours each day. He catches enough fish to feed his immediate family and has a little left over to sell at market and earn enough to buy other essentials for the needs of his family.

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The art of disruption

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Big is best?

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