The name ‘Vodafone’ is a portmanteau of the words ‘voice’,‘data’ and ‘phone’. This shows incredible vision, as the firm is over 30 years old, and few predicted the importance of ‘data’ in future communication markets. In the early stages of mobiles, it was all about voice calls, and when looking at a contract, the enticing factor was how many minutes you would receive on your plan. Today, unlimited calls and texts come as standard — the key issue is how much data you will be given.
In an increasingly competitive global market, the challenges facing the UK-based company are significant. It is difficult to remain at the forefront of any industry, let alone a fast-paced technological one.
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