There is growing interest in the concept of the circular economy within Europe. In 2015 the European Commission argued that:
In ‘Europe’s Circular-Econo Opportunity’, McKinsey and Company my (2015) argued that a circular economy ‘would allow Europe to grow resource productivity by up to 3% annually’ and that it could generate a net economic benefit of €1.8 trillion by 2030. Two mini case studies, the first focused on corporate strategy and the second on operational activities, explore how some of Europe’s leading companies within the forest, paper and packaging, and waste management industries report on their increasing commitment to the circular economy.
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