The equipment that you will find in any gym is pretty much standard. However, the business of gyms has become increasingly lucrative for entrepreneurs and perhaps one of the best examples of this is a person who you have probably only heard of if you have attended certain classes.
Les Mills, a former New Zealand Olympic weightlifter, is the man behind Bodypump and Bodycombat classes. These classes are offered in over 16,000 gyms in 80 countries, with 6 million regular participants. The success of the company has come from successfully licensing the franchise model on a global scale — for gyms to offer these classes, instructors must pay to take a course and to be approved by Les Mills International. The company now has over 100,000 instructors worldwide. The support and training of these individuals is outsourced to a company more specialised in providing call centre and online support than Les Mills International itself.
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