Hotel Chocolat began in 2003, founded by Angus Thirlwell and Peter Harris. Online sales were supplemented by the first Hotel Chocolat shop in 2004 and café in 2005. In 2010 growth was financed by a ‘chocolate bond’, which raised £4.2 million from fans of the business. In 2016 the company was floated on the London stock market and £50 million was raised from new shareholders, of which £10 million went into the business to finance further growth. The remainder went to the founders as a £20 million payout each.
Today Hotel Chocolat has more than 95 retail outlets and a Chocolat Hotel in the Caribbean. Sales turnover in 2017 topped £100 million for the first time.
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