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Who benefits from airline alliances?

Robert Nutter evaluates whether alliances are the most effective cooperation strategy for airlines, or whether they would benefit from different approaches

If you are flying somewhere and listen to passenger announcements, you might hear the words ‘our Oneworld partners’. When boarding the aircraft you might see a logo representing one of the so called ‘airline alliances’ on the fuselage.There are three main airline alliances:

■ Star Alliance (Box 1)

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Ted Baker: SWOT analysis

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Nike vs Adidas

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