The self-styled ‘Del Boy’ of high street trading, Chris Dawson proves that there is money and indeed profit in the selling of everyday items that are cheap and affordable. The Range is well named, as rather than concentrate on a small, select group of items that offer high profit margins, it instead offers a vast array of goods that are both low in cost and enjoy margins that while not high, provide steady returns.
The ability to buy up stock that might be overlooked or undervalued is something that has become a speciality of not only Dawson but also other firms such as B&M, which has a similar offering. Interestingly, both companies are valued similarly and they have perhaps epitomised the opportunity that presents itself in offering to customers the allimportant concept of ‘value’.
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