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case study

Nike vs Adidas

The fight for overall supremacy in the sportswear industry provides a fascinating case study, as both Nike and Adidas utilise a range of brands within their portfolios the Boston matrix to build

The battle between the giants over the last 20 been won by Nike, with its current market capitalisation of $86.2 billion dwarfing that of its German rival ($17.1 billion). However, as a potential investor, right now, of the companies would represent the best value? When looking at which firm has the most potential growth, the answer is not so clear cut. two sportswear years haswhich

Adidas is beginning to revive itself, especially in terms of the fashionwear aspect of the market. With sales growth of 13.6%, the business is beginning to gain market share once more, after being particularly hit by the emergence of Under Armour and Nike’s continued dominance.

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Who benefits from airline alliances?

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Export and investment

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