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Ten things you need to know about capacity utilisation

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Marketing in action

Pizza delivery

Phil Waterhouse looks at an industry where product is arguably the least important part of the marketing mix

Whenever I teach the marketing mix, I always stress to students that product is the most important aspect, as everything else follows from this key ingredient.

However, this is arguably not always the case. The pizza delivery industry is a great example of where the other elements are much more important.

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Previous

Ten things you need to know about capacity utilisation

Next

Multiple-choice practice questions

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