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EasyJet and Greiner’s growth model

Greiner’s model was developed in the last 40 years and looks at how businesses grow and the challenges they face along the way. Here, Phil Waterhouse applies the theory to EasyJet to show how it has evolved as a business

Listen to any successful entrepreneur talk about their beloved business and you will notice that they often refer to their start-up in a paternal way. For many, their businesses and how they grow are like parents watching and nurturing their children as they develop in the world.

When I left university I spent 6 months working at EasyJet, which was then just an airline start-up at Luton airport. Two new firms had started operating, Debonair and EasyJet. I was working in the head office of the latter and witnessed first hand how the company, under the direction of Stelios Haji-Ioannou, went through the stages of growth as outlined by Greiner (Figure 1).

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