The first ‘brands’ were used by farmers, who used hot irons to leave distinctive scorch marks on the hides of animals that they owned.In marketing, brands are also used for identification purposes — they tell consumers who has made the product. The best brands reassure consumers, acting as guarantees of product quality — consumers know what to expect from brands that they trust.
‘Nintendo’ is an example of a family brand name that is used to sell a number of Nintendo product brands, including the DS and Wii U. Like many other Japanese companies, Nintendo has struggled in recent years.
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