Would M&S benefit from a food-only strategy?
Marks and Spencer (M&S) has been a British high street fixture for more than 100 years. It has huge name recognition and consumer trust. On your parents’ wedding anniversary, you’d feel safe buying them a bottle of champagne from M&S.
M&S food has long been recognised as innovative, high-quality and highly relevant to modern consumers, with a lot of eat-asyou-go food, ready meals and other ways of meeting the modern desire for convenience and speed of preparation. It’s great for timepoor adults. Figure 1 shows the steady growth of M&S food sales.
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