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Implications of artificial intelligence

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Elkington’s triple bottom line

back to basics

Ten things you need to know about market size, growth and share

Ian Marcousé provides a framework of ten concepts for your marketing revision

The value of all the sales by all the businesses in a market sector.

Example: the UK market for wrapped bread was worth £1.4 billion in 2015. That was the market size by value.

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Implications of artificial intelligence

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Elkington’s triple bottom line

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