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external environment

The Brazilian economy

How bad is it?

With Brazil struggling to hold on to its place as the world’s seventh-largest economy, Alistair Nelson asks if a recession there could spread across South America

The Brazilian economy is huge. It is estimated to be bigger than the Italian and South Korean economies, and has large and well-developed agricultural, mining, manufacturing and service sectors (Figure 1). The service sector dominates the economy and tourism is an important part of this, contributing US$7.6 billion in 2014.

Rio de Janeiro’s hosting of the first South American Olympic Games brought tourists flocking to the city in their thousands and led to a spending boom as they spent their dollars, yuan and euros on hotel rooms, caipirinhas and souvenirs. When London held the Oympics in 2012, the city saw the number of foreign tourists increase by 15% compared to the previous year. It is hoped other regions of Brazil will also benefit as people extend their trips by visiting the Amazon jungle or enjoying a beach holiday.

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Ten things you need to know about elasticity of demand

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