Samuel Whitbread set up his brewing business over 100 years ago. He would not recognise the company today. It is one of the triumphs of the FTSE 100 ranking of UK businesses and is an example of a business that is willing to react and embrace changing market conditions and habits of customers.
Whitbread strategically moved away from the beer market in the early 1990s and took over a small independent coffee business called Costa Coffee. Today Costa it is the second-largest coffee chain in the world (behind Starbucks) and is the number one coffee retailer in the UK.
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