In your research into e-commerce for the BUSS4 pre-release you might come across Etsy. In 10 years since starting up, this online business has grown to over £1.3 billion in sales and attracts 22 million customers worldwide.
Etsy brings together people interested in making and creating their own craft projects and enables them to sell their finished projects to a global audience. It takes the idea of a small local craft fair and gives the producers and customers access to the world market. The success of television shows like the Great British Bake Off and Sewing Bee shows that this niche market has a keen following. Some designers have been featured in traditional department stores such as Selfridges due to their reputation as major sellers on Etsy.
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