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Culture: Hofstede’s dimensions

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Welcome to Edexcel business A-level

case study

Target takes aim

Ryan Cook asks if a struggling retailer can take advantage of the improving economic situation in the USA, in a case study that has many parallels with Tesco’s recent troubles

High prices for staple products such as milk contributed to Target’s decline

Unlike the situation in Europe, the economic news from across the pond appears to be increasingly positive. As long-term unemployment continues to fall substantially and consumer confidence gathers pace, you could be forgiven for believing that the glory days are set to return. The dollar has gained even greater traction in global markets thanks to a boost in confidence from the following factors:

■ growing US energy independence

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Culture: Hofstede’s dimensions

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Welcome to Edexcel business A-level

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