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The long tail in marketing

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Calvin Harris live in London

With an estimated wealth of $66 million, Calvin Harris is the world’s richest DJ. His journey to the top of his particular industry owes a lot to the hard work that he has put into learning his craft. He recorded his first album at the age of 23, having spent many years listening to DJs like Pete Tong for inspiration

While he enjoyed some success with his first album, he took the strategic decision to write music for other artists. It was the song that he produced and wrote for Rihanna, ‘We Found Love’, that really paved the way for him to achieve the stardom that he now enjoys in the USA. Harris is rumoured to earn $400,000 a night for DJing at the Hakkasan nightclub in Las Vegas. Rather than driving to gigs, he flies in by private jet 2–3 times a week from his $15 million home in Los Angeles.

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Previous

The long tail in marketing

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Opportunity cost

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