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Five golden rules for your AS exams

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A2 exam strategies

back to basics

Ten things you need to know about tactics

Ian Marcousé provides a framework that you can base your revision around

Short-term responses to an opportunity or threat. Because they are short term, tactics can be applied rather more cynically than other business decisions.

Example: Andrex sold a 12-pack of toilet roll marked ‘Great Value’ at a higher price per roll than the standard 4-pack, trusting, presumably, that people would just assume it was better value.

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Previous

Five golden rules for your AS exams

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A2 exam strategies

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