If you consider yourself a petrolhead, this year’s UK manufacturing pre-release provides a great opportunity to bring in examples with which you are familiar. However, this comes with an exam health warning — you will not achieve good marks just by telling stories about what Jaguar Land Rover is doing. Your examples must be analysed and evaluated effectively.
This article looks at ways in which you can take your research and apply it to your exam answers in a meaningful way. Comparing the performance of different firms within the same industry is an important aspect of exam technique.
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