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Hubris and nemesis

in focus

Where to export?

1 Look at Figure 1 and decide which destination is the strongest for the UK in relative terms, i.e. compared with European rivals Italy, France and Germany.

2 Using Figures 1 and 2, decide which would be the best target destination for a medium-sized UK business considering exporting beyond Europe for the first time.

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Hubris and nemesis

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