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Porter’s five forces analysis

back to basics

Ten things you need to know about objectives

Ian Marcousé provides a framework that you can base your revision around

These are specific goals that can help galvanise staff towards meeting the aims of the business. They may be SMART (specific, measurable, achievable, realistic and time-bound).

Example: in 2007 John Lewis planned to double its sales revenue in the next 10 years. By 2014 turnover had risen from £6.4 billion to £9 billion.

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Previous

How to get an A*

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Porter’s five forces analysis

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