These are specific goals that can help galvanise staff towards meeting the aims of the business. They may be SMART (specific, measurable, achievable, realistic and time-bound).
Example: in 2007 John Lewis planned to double its sales revenue in the next 10 years. By 2014 turnover had risen from £6.4 billion to £9 billion.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe