In the run up to the 2014 BUSS4 exam on China I encouraged my students to look into businesses that the examiner had perhaps not heard of, as this would make their responses stand out. This is a valuable lesson for all students as you consider the pre-release for the summer 2015 exam. The majority of students will focus their research on the same examples, so providing a unique response is a good tactic to use to capture the attention of the person marking your script. The idea is to look for unusual but usable examples.
One of my students used the example of the Haier Group in a mock exam, which interested me, as it was a firm that I had not been aware of before. After some research I discovered that Haier is a Chinese company and the world’s leading producer of white goods, with a global market share of 7.8%. It is a state-owned company but has expanded beyond China and its goods are as likely to be featured in your house as other more recognised Western brands such as Hotpoint, Bosch or Zanussi.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe
