I constantly urge my students to look for the business studies theory in everything. I reflected on this earlier in the year as I found myself at the O2 arena, accompanying my 8-year-old daughter to a Taylor Swift concert. Looking at the demographic of the audience that night, ‘pester power’ was clearly in play, which is a significant marketing ploy used by many organisations.
Girl/boy bands and pop artists have been a mainstay of the charts for the last 60 years and while they tend to enjoy different product life cycles they are clearly a great business case study in action. From Elvis Presley, the Beatles, Take That, the Spice Girls and S Club 7 to One Direction today, the ability to cash in when a particular band is ‘hot’ is as much about business as it is about the music produced by the different artists.
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