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Showrooming, samba and solar power

business environment

Making MOVIES

Phil Waterhouse looks at the US and Indian film industries in relation to costs, adding value and the economic cycle

A product placement deal provided nearly a third of Skyfall’s production budget
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Hollywood is often referred to as the home of the movie business, but it is behind the Indian film industry in terms of number of movies made each year — Hollywood makes on average 400 movies a year compared to over 1,200 made in India. However, the revenues generated by Hollywood are much greater, with 75% of global film revenue coming from US-based studios, compared to only 20% from India. While the business models are different and they differ in their approaches, both industries follow a number of business concepts that can be linked to any A-level business studies course.

The Indian film industry is made up of a vast range of studios that produce films in many different languages. This is in contrast to the US film industry, which is dominated by the big six Hollywood studios:

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Showrooming, samba and solar power

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