Competitiveness is fundamental to every business. It measures whether (and how) a company can carve out profitable sales in the face of competition. At the time of writing, two established retailers have fallen into administration: ModelZone and Nicole Farhi. In both cases their business problems were rooted in a lack of competitiveness. For ModelZone the problem was a failure to compete with online retailers. For Nicole Farhi the evidence is that the business was never competitive because it was never profitable.
In July 2013 the Nicole Farhi retail fashion business collapsed. The brand was 30 years old, well known and respected, with a slot at London Fashion Week. In addition to its five shops, Nicole Farhi clothes were stocked in Harvey Nichols, Selfridges and John Lewis.
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