When she found out that her daughter was being bullied, Julie Deane moved her to a different, private school. While hunting for a business idea that would help pay the fees, Julie struggled to find the traditional school satchels that she wanted for her children. Thinking she had identified a gap in the market, Julie used the internet to find a leather supplier and a manufacturer who could turn her idea (inspired by what Harry Potter might have taken to Hogwarts) into reality.
Although the Cambridge Satchel Company originally targeted the school market, demand only took off when the colourful satchels became ‘a cult among twenty-something fashion bloggers’ (according to the Guardian). Celebrities Alexa Chung, Fearne Cotton and Daniel Radcliffe are fans, and progressive fashion brand Commes des Garçons and top London fashion designer Erdem gave the satchels high-end fashion credibility.
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