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exam guide

Mastering the assessment objectives

Knowledge

In this volume of BUSINESS REVIEW, Ian Marcousé will look at each of the assessment objectives that determine the grade you achieve. At the heart of every good answer is the foundation provided by knowledge. But what type of knowledge does an examiner want?

How price elastic are jeans?
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Knowledge is what teachers spend most class time on, and is the focal point of most students’ revision. Yet examiners are often amazed at how candidates know a lot about some things but lack the precise knowledge that generates good exam marks.

Good answers come from two aspects of knowledge:

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Celebration and calculation

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making connections

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