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strategies for success

The whys and hows of corporate strategy corporate strategy

Ian Marcousé looks at why corporate strategy is important and how businesses implement it

In 2012 there were several examples of why corporate strategy matters, from the difficulties at Tesco and Morrisons to the successes at Burberry and Samsung.

Whereas the word ‘strategy’ means ‘a plan for meeting objectives’, corporate strategy tends to mean much more. It is often used to represent a combination of corporate objectives and corporate strategy, fusing together the goal (the objective) with the methods used to achieve it.

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Evaluating with DISCO-M

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