Blackberry has struggled recently in the smartphone market against rivals such as Apple and Samsung. While Blackberry enjoyed first mover advantage and was the device of choice for business people, Apple and Samsung’s growth and marketing spending, as well as touchscreen technology becoming more favourable among consumers, meant that the market share and sales of the Canadian-owned business fell dramatically in the last few years. However, investors view things slightly differently and the change in share price of Apple compared to Blackberry reveals some interesting figures.
For the past 12 months, the Blackberry’s share price was in freefall, but while some analysts predicted the demise of the company, recent orders from the US government (which has turned away from Apple devices) along with a revolutionary new operating system have seen the price of Blackberry shares increase. The new management team and the way that it has responded to the growing popularity of touchscreen devices has also had an impact.
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