Many firms have reinvented themselves over the years. Nokia used to make toilet rolls, and Samsung used to be a sugar and wool producer. Reinventing a brand that has gained iconic status in the business world and is loved and admired around the globe has many challenges.
Businessman Stuart Garner is reviving Norton Motorcycles, which he purchased 4 years ago after it had struggled under US owners. Despite the dominance of modern Japanese models, the limited supply and good reputation of classic British-made bikes — whether they’re a Norton or a Triumph — means there is a huge demand.
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