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China 2020: marketing heaven

business environment

Facebook’s growing pains

Despite announcing its 1 billionth user, Facebook still faces many challenges. Phil Waterhouse looks at how it is trying to meet them

Facebook founder Mark Zuckerberg visits Moscow
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In the November 2011 issue of Business Review, I asked if Facebook could fail. One year on, perhaps I need to reconsider my viewpoint. Or do I?

A quick survey of the students I teach suggests that they are moving away from Facebook to other social-networking sites such as Twitter. While Facebook still forms an important part of their lives in terms of organising events and staying in contact, the number of hours they spend on the site has diminished substantially over the last 18 months.

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China 2020: marketing heaven

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