Staying in the Malmaison Hotel in central Oxford is not an experience to be forgotten, given that it is located within the former Oxford Prison. The building has been given a luxurious makeover and the rooms and food are arguably as far from prison life as possible. While the prison doors and landings are still kept as they were originally, the cells themselves have been refurbished to a high standard.
The hotel has a distinctive USP and differentiates itself from not only other competing brands but also the other locations within the Malmaison chain. This has led to the occupancy at the Oxford Malmaison being the highest within the brand’s 12 hotels. The mission statement of the Malmaison brand is ‘Hotels that dare to be different’ and the USP of the brand has undoubtedly been successful with turnover in excess of £60 million in 2009, despite the economic downturn that affected the UK hotel industry.
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