Skip to main content

This link is exclusively for students and staff members within this organisation.

Unauthorised use will lead to account termination.

Previous

Making connections

Next

Pink Ladies: a case study in niche marketing

case study

Great British companies

GKN

Ian Marcousé continues his series on successful British exporters with a look at GKN, the little-known company that is a major player in the car and aerospace industries

AIRBUS

In 1935 the original FTSE Index identified Britain’s 100 most valuable companies. In 2011 only two of the original companies remained in the FTSE 100: BP and GKN. BP is well known, while GKN is a stranger to publicity, yet it employs 38,500 people, makes 85% of its sales outside Britain and sells key components to every major car and aircraft manufacturer in the world.

To be internationally competitive, British engineers and manufacturers have to produce innovative, specialist, high-value products. GKN does exactly that, investing about 3% of its turnover in research and development (the typical figure in Britain is 1.25%) and coming up with important innovations. Not that you’ll see or hear of any of them.

Your organisation does not have access to this article.

Sign up today to give your students the edge they need to achieve their best grades with subject expertise

Subscribe

Previous

Making connections

Next

Pink Ladies: a case study in niche marketing

Related articles: