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technological change

Pay walls

The saviour for newspapers?

Advertisers don’t like them. Consumers don’t like them. Both are voting with their feet. Denry Machin analyses the implications of pay walls

FOTOLIA

Dissected and diluted. Broken up into bite-sized chunks. Headlines delivered in an instant to smartphones, iPads and to computers — no hassle and no charge. News on the web is, or at least has been, fast, easy and, more importantly, free.

The problem facing the news industry is that giving content away for free is not good for business. As the shift from print to the web accelerates, the news ecosystem is changing. Newspaper sales have never been the main source of revenue for newspapers — that comes from advertising. However, with so many alternatives available, not only are sales falling (why buy a newspaper when you can read it online?) newspapers can no longer demand premium prices for advertising space — online or in print.

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How to get an A*

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DANS LE NOIR

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