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Entrepreneurs

Urban Truant

Creating business opportunities

Phil Waterhouse profiles Greg Wilson, owner of Urban Truant and an entrepreneur who is not afraid to switch businesses when he spots an opportunity

Urban Truant’s RIB which offered greater options for customers
Greg Wilson

Looking back at my friends from school and university it was fairly clear which of us would go on and make the business ideas we came up with a reality and which of us would prefer to work in a business for somebody else. The definitions of ‘entrepreneur’ are many and varied, but the general agreement is that it is somebody who organises, manages and assumes the risk of a business or enterprise. The word is derived from the French entreprendre, which means ‘to undertake’.

I first met Greg while studying at university. From the outset, he was someone who understood about making the most of his opportunities and making decisions that would prove fruitful in the long term. Greg chose a degree course in management science, which included useful modules in economics and management. A significant proportion of the course was in computer programming and software skills, a relatively new area at the beginning of the 1990s. As Greg identified:

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