In November 2007, a new exhibition of artefacts from the tomb of the Ancient Egyptian boy king Tutankhamun arrived in London. The exhibition arrangements included a private entertaining area, allowing groups to enjoy special viewings of the exhibition in a themed environment. The creation of this space, known as ‘The Pharaoh’s Palace’, was the culmination of nearly 2 years of collaboration between the exhibition’s organisers, Arts and Exhibitions International (AEI) and Tutankhamun Hospitality Limited, a business created specifically to manage this opportunity.
In early 2006, it became known that a Tutankhamun exhibition was planned for London, and that it was to be the first event held in a new purpose-built exhibition centre at the O2 Arena in southeast London (formerly the site of the Millennium Dome). It was also announced that the organisers were interested in creating a corporate hospitality area alongside the exhibition itself. The exhibition, ‘Tutankhamun and the Golden Age of the Pharaohs’, was touring the USA at this time, and London was scheduled to be the only venue in Europe to host the exhibition. The organisers were hoping to replicate the vast number of visitors to the 1972 Tutankhamun exhibition in London, when the British Museum received over 1 million visitors (a record that still stands today).
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