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Managing Change

Reversing corporate decline

US business consultant Jim Collins has charted the five stages of corporate decline. Denry Machin looks at how his research can help companies reverse their changing fortunes

Marks and Spencer

From the iconic to the irrelevant, history repeatedly shows that the mighty can, and do, fall. Ex-Premier League football clubs Southampton and Charlton now face life in League One. Lewis Hamilton, the reigning Formula One World Champion, has spent a season languishing at the back of the grid. Companies are no different: General Motors’ fall from greatness and Starbucks’ recent troubles have been extensively documented. The mighty do fall — but why?

The list of possible causes of business failure is as long as the list of failed companies. Mismanagement, poor marketing, a poor product, a weak economic environment, or simply bad luck can all lead to even the most successful businesses faltering.

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Previous

Generating business ideas

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Bonuses, babies and Big Brother

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