Welcome to Issue 2 of BUSINESS REVIEW. As ever there is plenty in this issue to interest you and to help you improve your performance in your exams. Some articles focus specifically on technique, for example on p. 30, Allan Todd shows you how you can develop your skills of analysis and evaluation. Other articles aim to give you a deeper insight into particular topics. On p. 12, Geoffrey Stanford examines the investment appraisal techniques used by managers to decide whether to go ahead with a new project. He also considers how investors might value a company, an area not covered by many textbooks. On p. 26, Diana Hicks discusses the mergers and acquisitions boom in the pharmaceutical industry, providing an excellent review of the conditions in this sector. The ability to compare and contrast different industries is an important aspect of evaluation and is invaluable in your exams.
Meanwhile, if you are thinking of starting up a business, you should read Ross Jordan’s article on p. 2. He looks at how entrepreneurs generate their ideas, and how you can use the same techniques to good effect. If your idea is successful and your business grows, you may find yourself in the same position as Claire Watt-Smith who recently had to recruit staff for the first time. Read about her experiences on p. 32.
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