My first-hand experience of a successful social enterprise was in my role as link teacher advising a group of sixth form students who set up a Young Enterprise company called Footprints. The students produced a children’s storybook called Flanagan’s Footprints, which aims to educate young people about the important issue of climate change. The book includes a foreword from Hilary Benn MP, Secretary of State for the Environment.
The students identified two market segments for their book: parents and teachers. A website was set up which, in addition to a downloadable order form, also contained resources aimed at these target markets. For example, it included video clips and PowerPoint presentations that teachers can use in school, perhaps as part of a lesson or assembly.
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