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Businesses operate in a challenging and dynamic market. At any one time they will be facing up to the impact of economic changes brought about by the recession, such as falling sales and a depreciating currency. Then there is the impact of new technologies, social trends and the activities of rivals launching new products in an attempt to win market share.
Such external events may seem remote from the day-to-day study of business studies theories and concepts, but ignoring the news means missing out on a major opportunity to improve your analysis and evaluation skills and earn a higher final exam grade.
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